5 Ways in which Non-Profits can benefit from Branding!
While many social organizations continue to take a limited approach to brand management, using it, at best, as a tool for fundraising, there are a few enlightened ones who are moving beyond this approach to explore the wider, strategic roles that brands can play- long-term social goals, while strengthening internal identity, cohesion, and capacity.
1. Long-term social goals
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People spend a lot of time driving through your website, but visits don’t equal donation! Once you have people on your website, it’s important that you draw their attention to your “donate now” button. Give your “donate now” button the recognition it deserves, but do it with the right supporting elements. People are visual beings. We like to “see” what we buy. That’s why online stores use lots of product images and why brick and motor stores will never die. Keep things simple, al
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Donors are your Ngo’s hotline between failure and success. Without engaging them or stimulating their interest on your biggest idea ever, you’re sure to go home empty-handed. What can you do to get them at the edge of their seats? Telling a brand story when pitching, of course!
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